Marketing By Consultants

Effective Date: 28th August 2025

1. Introduction

Welcome to Marketing By Consultants. We are committed to protecting the privacy and security of your personal data. This Privacy Policy explains how we collect, use, and share your personal data, and what your rights are in relation to that data.

This policy applies to all personal data processed by Marketing By Consultants, a company registered in the UK, whose website is https://marketingbyconsultants.co.uk.

For the purposes of the UK GDPR, Marketing By Consultants is the “data controller” of the personal data we collect.

2. The Data We Collect About You

We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:

  • Identity Data: This includes your first name, last name, and title.
  • Contact Data: This includes your business address, email address, and telephone numbers.
  • Technical Data: This includes your internet protocol (IP) address, browser type and version, time zone setting, browser plug-in types and versions, operating system, and platform.
  • Usage Data: This includes information about how you use our website, such as page views, navigation paths, and time spent on our site.
  • Marketing and Communications Data: This includes your preferences in receiving marketing from us and your communication preferences.

We also collect, use, and share Aggregated Data, such as statistical or demographic data. Aggregated Data is not considered personal data in law as it does not directly or indirectly reveal your identity. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we will treat the combined data as personal data, which will be used in accordance with this privacy policy.

3. How We Collect Your Data

We use different methods to collect data from and about you, including:

  • Direct Interactions: You may give us your Identity, Contact, and Marketing and Communications Data by filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes personal data you provide when you:
    • Enquire about our services.
    • Subscribe to our newsletter.
    • Request a quote.
  • Automated Technologies or Interactions: As you interact with our website, we may automatically collect Technical and Usage Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies. Please see our [Link to Cookie Policy or Cookie Information] for more details.
  • Third Parties or Publicly Available Sources: We may receive personal data about you from various third parties and public sources, such as:
    • Analytics providers like Google Analytics.
    • Contact, Financial, and Transaction Data from providers of technical, payment, and delivery services.

4. How and Why We Use Your Data (The Lawful Basis for Processing)

Under the UK GDPR, we must have a lawful basis to process your personal data. We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason compatible with the original purpose.

The lawful bases we rely on are:

  • Consent: Where you have given us clear consent to process your personal data for a specific purpose (e.g., to send you marketing emails).
  • Contract: Where the processing is necessary for a contract we have with you, or because you have asked us to take specific steps before entering into a contract (e.g., providing a service or a quote).
  • Legitimate Interests: Where the processing is necessary for our legitimate interests or the legitimate interests of a third party, and those interests do not override your fundamental rights. For example, we use your data to improve our services and website, and to market our services to you in a way that you would reasonably expect.

We have set out a table below to show how and why we use your data, and the lawful basis we rely on.

Purpose/ActivityType of DataLawful Basis for Processing
To respond to your enquiriesIdentity, Contact, MarketingContract, Legitimate Interests
To manage our relationship with youIdentity, Contact, MarketingContract, Legitimate Interests, Consent
To send you our newsletter and marketing communicationsIdentity, Contact, MarketingConsent, Legitimate Interests
To improve our website and servicesTechnical, UsageLegitimate Interests

5. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.

We have a procedure to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

6. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, and the purposes for which we process your personal data.

7. Your Legal Rights

Under UK data protection law, you have certain rights in relation to your personal data. You have the right to:

  • Request access to your personal data.
  • Request correction of your personal data.
  • Request erasure of your personal data.
  • Object to the processing of your personal data.
  • Request restriction of processing your personal data.
  • Request the transfer of your personal data.
  • Withdraw consent at any time where we are relying on consent to process your personal data.

If you wish to exercise any of the rights set out above, please contact us at the details below.

8. Third-Party Links

Our website may include links to third-party websites, plug-ins, and applications. Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.

9. Changes to this Privacy Policy

We reserve the right to update this privacy policy at any time. We will notify you of any changes by posting the new policy on this page. We encourage you to review this policy periodically.

10. How to Complain

If you have any concerns about our use of your personal data, you can make a complaint to us at the contact details below. You also have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues.

11. Contact Us

If you have any questions about this privacy policy, please contact us at:

Email: tom@marketingbyconsultants.com